West Ham United’s pursuit of Ivan Toney reflects their ambition to bolster their striking options for the upcoming season. The 28-year-old Brentford striker has attracted attention not only from the Hammers but also from London rivals Chelsea and Tottenham.

West Ham’s interest in Toney comes as they seek a statement signing to lead their frontline. While Michail Antonio and Danny Ings don’t fit their style, Toney presents an appealing option. However, the competition from Chelsea and Tottenham, as well as potential interest from other clubs like Arsenal, adds complexity to the race.

The Hammers must initiate negotiations with Brentford, considering the substantial fee likely required for Toney’s services. While Toney may have preferences for more established clubs, West Ham can offer him significant career growth, especially if they secure European football next season.

Manager David Moyes aims to strengthen his squad with notable talents like Toney, aligning with West Ham’s ambition to elevate their standing in English football. The presence of players like Lucas Paqueta, Mohammed Kudus, and Jarrod Bowen enhances the club’s appeal to potential signings like Toney.

Ultimately, West Ham United must convey their vision and potential to Toney to compete effectively against the allure of clubs like Chelsea and Tottenham in securing his signature.